Consulting
Created by experts recognised for their experience and integrity, BIMA Consulting’s objective is to assist businesses by providing, implementing and optimizing Marketing Automation and Business Intelligence solutions.
BIMA Consulting specializes in aspects of operational marketing such as tuning communication plans, optimizing campaign management processes, creating centers of excellence, improving briefing processes and implementing intensive automation using event detection techniques and tools.
- With its extensive knowledge of Marketing Automation (Chordiant, Siebel, Neolane), BIMA Consulting proposes change management solutions by using a proven approach of implementing a mix of simple and complex campaigns. This approach allows new users to understand the challenges of campaign management with confidence.
- BIMA Consulting regularly lends expert assistance on the integration of operational marketing platforms and communication channels.
- BIMA Consulting assists in setting up performance indicators and applying predictive scores.
- BIMA Consulting helps its customers set up marketing optimization solutions, techniques allowing full exploitation of marketing contacts over the whole customer life cycle.
- BIMA Consulting gives training in Marketing Automation solutions (Chordiant Marketing Director, Siebel MA).
Through its network of consultants, BIMA Consulting manages the implementation of the chosen solutions and helps the business teams to deploy them and take full advantage of the new tools.
We help the business team to maximize the ROI for the business.
We have senior consultants trained on the technical and functional aspects of each solution we propose. We stay permanently in touch with the software vendors to anticipate the future developments of the solutions and can guarantee the best level of knowledge and support to all our customers.
BIMA Consulting experts have supported many customers in implementing and operating Marketing and Customer Insight solutions (AXA, La Banque Postale, MACIF, Bouygues Telecom, Vodafone, T-Mobile are some of our customers).
